Watching late-night television, a certain ridiculous commercial caught my attention. The commercial itself was really mediocre advertising at best (I don't even remember the product it was promoting), but as someone interested in concepts of Englishes, grammars, signs and signifiers, and audiences, I couldn't help be struck by one simple word-- "gooder." Hearing that word, my head bobbed up from my laptop to catch the last 10 seconds of the clip. In the commercial, a woman named Jane and a female friend are talking about (I think) a weight loss product, which her friend says is "gooder." Jane's initial reaction is to say, "gooder isn't a word." Following shortly after Jane's remark, her friend notes enthusiastically, "Jane, you look gooder!" This time, Jane ignores the grammar trespass and agrees. Jane, of course, comes to accept "gooder" as a real word, when it conveniently describes her weight loss and makes it bet...
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